Marco is the CEO and founder of Giarte and initiated the XLA. He started a quest to make Enterprise IT more 'Lean and Meaningful.' Tons of KPIs, irrelevant statements of work, and 'watermelon' SLAs are the IT version of waste. He unfolded XLA in his book Digital Empathy; When Tech Meets Touch. As the originator of XLA, Giarte is committed to the cause with the mindset, skillsets, and toolsets.